Abstract immersive light field representing a captured VR environment
Immersive media & VR production

WE CREATE EXPERIENCES YOU CAN STEP INSIDE.

Immersive VR, 180°, 360° and interactive experiences that help people explore places, products, stories and possibilities in a completely new way.

Generative visualisation of a captured immersive environment
360° Full-sphere production, from capture to delivery
What we do

More than content.
An experience.

Lucy VR transforms locations, products, stories and ideas into experiences an audience can move through not just watch. We work across virtual reality, 180° and 360° capture, virtual tours and interactive media, shaped around what a place or brand actually needs to communicate.

More about Lucy VR
Capabilities

What we create

Four ways we turn a place, product or story into something an audience can step into.

01
Immersive VR Tours

Fully immersive, headset-ready walkthroughs that let people explore a space as if they were standing inside it.

02
Real Estate & Development

Virtual walkthroughs and interactive previews that help buyers and investors experience a property before it's built or visited.

03
VR Training & Learning

Safe, repeatable simulated environments for onboarding, procedures and hands-on skills training.

04
Immersive Hospitality

360° and virtual tour experiences that let guests explore a hotel or resort long before they arrive.

Who we build for

Built for different
ways of experiencing.

Five kinds of organisations use immersive media to help people understand a place, a product or an idea faster.

Hospitality industry visual HospitalityHotels & resorts
Real estate industry visual Real EstateProperty & developments
Tourism industry visual TourismDestinations
Training and education industry visual Training & EducationSimulation & institutions
Investment and marketing industry visual Investment & MarketingPublic & commercial
Selected work

Step inside our work.

A sample of the kinds of experiences Lucy VR produces. Full case studies live in the portfolio.

Addis Ababa, in 360°

Tourism
360° panoramic capture representing Addis Ababa

A full-sphere exploration of the city, produced to let people outside Ethiopia experience its streets, markets and landmarks before they ever arrive.

Try it

See it. Explore it.
Experience it.

A lightweight simulation of what a Lucy VR 360° viewer feels like. Drag, or move your cursor across the frame.

Panoramic strip used to simulate a 360 viewer
Drag to explore
Process

How we work

01

Discover

Understand the location, product, story or objective behind the experience.

02

Design

Develop the immersive concept and the structure of the experience itself.

03

Produce

Capture, design and produce the immersive content to a production standard.

04

Deliver

Deploy the experience across the platforms and devices it needs to reach.

Why Lucy VR

Local perspective. Global potential.

Immersive by design

We create experiences that move audiences beyond traditional screens into something they can navigate themselves.

Story-first

Technology supports the story rather than replacing it every production starts with what needs to be felt, not just shown.

Built for business

Immersive experiences designed around real communication, marketing, training and engagement objectives.

Rooted in Ethiopia

Based in Addis Ababa, with the production capability to create experiences for audiences well beyond it.

Let's talk

Ready to build an experience people can step into?